When it comes to Instagram, you can never have enough content. Every time you post, you increase your visibility and give people an opportunity to find your account. So basically, the more content the better.
It is important to post on a consistent basis if you want to build an Instagram presence, but creating content is time consuming. If you are overwhelmed by social media and are struggling to keep up, I have 5 shortcuts that will help you maintain your Instagram presence without burning out...
1. Make sure you are getting multiple Instagram-worthy photos from every shoot.
Food photography is incredibly time consuming. Between cooking, styling, shooting, editing, and cleanup, it can take hours to take just a few good shots. If you are coming out of each photoshoot with just one photo for your social media channels, it will be nearly impossible to create enough content to post on a consistent basis.
It is so important to get multiple pieces of content from each shoot if you want to keep up an Instagram presence. One way to accomplish this is with adequate planning. Before you start shooting, make a shot list. Plan out different angles, compositions, etc. to make sure you are maximising the volume of content you create.
2. Batch film Instagram reels.
Reels have been such a game changer for me. There is no doubt that reels are great for engagement, and I find that it takes much less time to film a reel than it does to take a still photo for my Instagram feed.
The beauty of reels is that they can be much more “casual” than still feed photos. The photos I post on my feed are polished and professional, and they take hours to create. Most of the reels that I post are just videos of me lip syncing to a popular audio clip for 10-15 seconds.
Every week, I set aside a couple of hours to film a handful of reels so that I have them ready to post when I need some content.
3. Repost older content
There is nothing wrong with posting the same photo multiple times. There is so much content on Instagram, so if you posted a photo a few months ago, it is unlikely that your followers will remember it.
4. Take some extra shots for your own Instagram after a client shoot.
If you are doing an interesting shoot for a client and working remotely, you can absolutely take some extra shots to use for your own social channels. If I’ve gone through all the shots on my shot list during a client shoot and I still have more ideas, I’ll just keep shooting and see what I come up with!
If you are taking this approach, just make sure that you are not sacrificing the quality of the client work in order to get your own content.
5. Choose less time-consuming recipes.
I love to bake all the fancy things… macarons, layer cakes, babkas, you name it! But the truth is that baking is very time consuming, so I am very strategic about the recipes I choose in order to maximise my content production.
If you need to build up a lot of content, choose recipes that take less time. Salads, drinks, and cookies are all great options. If you are just a photographer and not a recipe blogger, you can also buy pre-made food at a grocery store or bakery in order to skip the cooking step altogether!